Lois Creamer Blog
Do You Have a Positioning Statement? Get One
Do You Have a Positioning Statement? Get One One of the most important things I do for my clients is to create what I call a “positioning statement”. It is not the definition of what you do; it is not an elevator speech. It is shorter. It should be under ten seconds!...
Speakers, Should You Pay to Play?
Over the years several speaker bureaus approached clients to pay for “advertising”. The advertising is in the form of any of the following: Pay to be in a catalog we are printing and distributing to our clients Pay to be on our website Pay to be featured on the...
Think of Yourself as if You are a Commodity
One of the most challenging things that speakers do is to talk about themselves and money. I hear it all of the time. When I do programs at chapters I am asked about this more than anything else. One of the things I say is this: talk about yourself and money as if you...
Do You Suffer From a Lack of Leverage?
Last year I was a guest on a teleseminar with the fantastic Patricia Fripp. Never one to shy away from a difficult question, she asked: “What is the biggest mistake speakers make?” The answer was clear to me. No matter where you are in your journey as a speaker – from...
It’s Time for Consultants to Start Getting Paid!
I just did a recent event for a National Speakers Association chapter and got a great audience question. When someone calls me for business advice, and this is what I consult on, how can I turn this into a paid consulting job? It is a question all of us deal with. My...
Are You a Public Speaker or a Professional Speaker?
I see these labels all of the time. I especially see them a lot on LinkedIn. There are groups which are called one or the other, or a mix! How would you label yourself? (Perhaps you’re a mutt!!) There are a lot of opinions on this question. I see speakers referred to...
What it’s Like to Work with the Commander of NATO… Are You a Subject Matter Expert!
As a speaker, you must be able to answer the question, “What makes you a subject matter expert on your topic of choice? Where did you get your expertise, experience, ability to relate, knowledge and hands-on experience in this area?” It won’t surprise you to know that...
Want to be a Motivational Speaker?
As you can imagine, I get approached by many who want to investigate speaking as a career. In fact, I created a product, From Go to Pro: How to Get Started in Speaking just for these people. It gives the real skinny on what you need, what you’ll experience and quite...
Target Marketing: Everyone is Not Interested in You
I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women's restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it from...