Selling Books: A New Idea

I was watching Brian Stelter on “Reliable Sources”, a show I enjoy. Brian recently released his latest book. He mentioned this and then he said …   “The first 100 who email me today will get sent a signed bookplate to put in your book.”   Genius! For...

Keep Moving On!

Okay folks .. keep it moving. In March when we were first dealing with cancellations and stay-at-home orders I said, “Its time to serve, not sell.” Well, that’s over. It’s time to sell! Though the meetings (in-person) industry is suffering, there has never been a time...
Leveraging Expertise Virtually

Leveraging Expertise Virtually

There’s never been a better time to take your expertise to the market virtually. Consider this. Deal with what’s happening now. Ask yourself, how can I incorporate this current business environment into opportunities for my business and learning experiences for my...
Cancellation Clauses and Pandemics

Cancellation Clauses and Pandemics

The current pandemic is causing many cancellations. Those of us who have been around for a while have been through this before. In 2008 the bottom fell out in our economy and meetings were cancelled. After 9-11 same thing.   There are many cancellation clauses...