by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Working with a Speaker Bureau
AAE Speakers Bureau released their 2023 Speaking Industry Benchmark Report. I’ve pulled out highlights for you but link to the full report will be at the end of my post. Also note, I’ve included my thoughts along the way. Topics event strategists are prioritizing the...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Speakers Should Write, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau
“If you asked me to name the one person who could help you build a speaking business, only one person would come to mind, and that is Lois Creamer.” – Shep Hyken. CSP, CPAE This book is about the business of speaking. Specifically, it’s for those who are PAID...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau |
The key to getting engagements on the calendar will be your ability to connect with those who actually book speakers. You can find them on the phone by calling, but social media is also a great way to seek out executives in companies. Perhaps send an email to connect...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau |
I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau |
Wish I had a buck for every time I have seen this request on Facebook, LinkedIn, and Twitter. Also, this is the most common question I’m asked when with speakers. My reply is, “Of course you do!” It’s just not that easy. There are very few agents working with speakers...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau
“The Great Recession was an event masquerading as a trend.” T. Scott Gross Scott Gross is a thought-leader. You probably have heard of Scott. He wrote the terrific book on customer service, “Positively Outrageous Service”. He really has his finger on the pulse of...
