Target Marketing: Everyone is Not Interested in You

I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women’s restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it...

Be Efficient in Selling Your Presentations: The 3-Ms

In order for this post to be most meaningful, you need to read the previous post on speaking services. That post discussed how to approach, who to approach, what to say when you approach and more. I’m going to share my qualifying system in this post. In order to...