by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
No one likes having to negotiate a lower price. When showcasing the value of your services or products, you are often put in a situation where it’s up to you to make a compelling argument about why your fees are set at their current rate – and not cut down....
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
Being a generalist used to be a great thing. Many newer speakers still think it’s a great thing. Now? It’s so last century. The market now wants experts, speakers, and consultants who go deep in one area instead of many. Decision makers wanting speakers who are...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
“I’m not comfortable selling myself, talking about myself.” I hear this constantly… “I’m uncomfortable and find it hard to talk about myself!” My initial response? Get into another line of work! I’m not being rude; I am being a realist. To get...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog
There is an interesting article (via MeetingsNet, link below) on Force-Majeure and meeting planners. Thinking about speakers and this subject is interesting with COVID in the rearview mirror. (Hopefully.) I don’t remember hearing much about Force Majeure before COVID....
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
Being a generalist used to be a great thing. Many newer speakers still think it’s a great thing. I hate to report the bad news, but that idea is so last century. The market now wants experts, speakers, and consultants who go deep in one particular area instead of...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
It can be a confusing scenario: the overuse and misconstrued use of terms such as “keynote”, “workshop”, “breakout”, and “seminar”, each being interpreted differently depending on the individual or organization. The lack of a...
