Lois Creamer Blog
It’s Time for Consultants to Start Getting Paid!
I just did a recent event for a National Speakers Association chapter and got a great audience question. When someone calls me for business advice, and this is what I consult on, how can I turn this into a paid consulting job? It is a question all of us deal with. My...
Are You a Public Speaker or a Professional Speaker?
I see these labels all of the time. I especially see them a lot on LinkedIn. There are groups which are called one or the other, or a mix! How would you label yourself? (Perhaps you’re a mutt!!) There are a lot of opinions on this question. I see speakers referred to...
What it’s Like to Work with the Commander of NATO… Are You a Subject Matter Expert!
As a speaker, you must be able to answer the question, “What makes you a subject matter expert on your topic of choice? Where did you get your expertise, experience, ability to relate, knowledge and hands-on experience in this area?” It won’t surprise you to know that...
Want to be a Motivational Speaker?
As you can imagine, I get approached by many who want to investigate speaking as a career. In fact, I created a product, From Go to Pro: How to Get Started in Speaking just for these people. It gives the real skinny on what you need, what you’ll experience and quite...
Target Marketing: Everyone is Not Interested in You
I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women's restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it from...
Do You Want to Know Why I Turned Down a New York Publishing House
Writing a book is something that I’ve wanted to do for a long time. When I started my business I created a manual. I pulled it a few years ago because it was out of date. I spoke at the NSA 2011 convention in Anaheim. Great group! Talked to lots of people after the...
Be Efficient in Selling Your Presentations: The 3-Ms
In order for this post to be most meaningful, you need to read the previous post on speaking services. That post discussed how to approach, who to approach, what to say when you approach and more. I'm going to share my qualifying system in this post. In order to be...
Speakers: Speak Nationally, Sleep Locally!
Sound too good to be true? It isn’t. What I’m talking about is marketing to your local Convention and Visitors Bureau or Convention and Visitors Commission. If you don’t live in a larger city, pick one close to you. You may even want to belong to more than one. I say...
Speaker Bureaus, Agents and Mixed Breeds .. Part Two
This is part two of this blog post. Working with speaker bureaus was part one. The next question we will address is: Should I hire someone and pay them a percentage of my fee? I hear this so often! A speaker will want a part time or full time employee to sell and pay...