Lois Creamer Blog
Target Marketing: Everyone is Not Interested in You
I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women's restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it from...
Do You Want to Know Why I Turned Down a New York Publishing House
Writing a book is something that I’ve wanted to do for a long time. When I started my business I created a manual. I pulled it a few years ago because it was out of date. I spoke at the NSA 2011 convention in Anaheim. Great group! Talked to lots of people after the...
Be Efficient in Selling Your Presentations: The 3-Ms
In order for this post to be most meaningful, you need to read the previous post on speaking services. That post discussed how to approach, who to approach, what to say when you approach and more. I'm going to share my qualifying system in this post. In order to be...
Speakers: Speak Nationally, Sleep Locally!
Sound too good to be true? It isn’t. What I’m talking about is marketing to your local Convention and Visitors Bureau or Convention and Visitors Commission. If you don’t live in a larger city, pick one close to you. You may even want to belong to more than one. I say...
Speaker Bureaus, Agents and Mixed Breeds .. Part Two
This is part two of this blog post. Working with speaker bureaus was part one. The next question we will address is: Should I hire someone and pay them a percentage of my fee? I hear this so often! A speaker will want a part time or full time employee to sell and pay...
Speaker Bureaus, Agents and Mixed Breeds .. Part One
My next two blog posts are going to address some questions I’ve been asked constantly ever since I started my consulting practice for speakers. They are: How can I get a bureau to book me? I’d like to hire someone to get me bookings and give them a percentage of my...
Speakers – Using QR Codes for Fun and Profit!
It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied...
A Simple Formula for a Successful Speaking Business!
One of my heroes in the speaking business is Glenna Salsbury, CSP, CPAE. I first met her in 1994 and have had the pleasure of hearing her speak several times over the years. I had to the joy of seeing her in July as she was the opening keynote speaker at the National...
Let’s Play the Association Game!
Everyone ready? It’s time to play the association game! There are a lot of rules, so pay close attention. Some may be frustrating rules, but you’ll be better off if you always abide by these rules. (Trust me, I know from experience!) Why would I say frustrating? Truth...