Lois Creamer Blog
Speaker Bureaus, Agents and Mixed Breeds .. Part One
My next two blog posts are going to address some questions I’ve been asked constantly ever since I started my consulting practice for speakers. They are: How can I get a bureau to book me? I’d like to hire someone to get me bookings and give them a percentage of my...
Speakers – Using QR Codes for Fun and Profit!
It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied...
A Simple Formula for a Successful Speaking Business!
One of my heroes in the speaking business is Glenna Salsbury, CSP, CPAE. I first met her in 1994 and have had the pleasure of hearing her speak several times over the years. I had to the joy of seeing her in July as she was the opening keynote speaker at the National...
Let’s Play the Association Game!
Everyone ready? It’s time to play the association game! There are a lot of rules, so pay close attention. Some may be frustrating rules, but you’ll be better off if you always abide by these rules. (Trust me, I know from experience!) Why would I say frustrating? Truth...
Speaker Preview Videos – Are They Necessary?
In a word.. yes! The people who hire you still like speaker preview videos. To those of you who are not familiar with these, they are six or seven minute videos that contain some clips of you on the platform. Over the years, as you can imagine, I have seen some GREAT...
Staying Front of Mind with Decision Makers
One of the challenges for speakers seeking speaking engagements is how to keep your name in front of decision makers even when they are not making decisions! I advocate calling a prospect only when you have business to transact. I’m talking about what you can do...
Voice Mail Hell! Are You a Hater?
Are you hater? A voice mail hater I mean. One of the tweets I send out periodically reads: “If your voice mail messages are not getting returned it means you suck at voice mail.” And I’m serious! So many tell me that they hate voice mail. Sure, I would rather talk to...
The 10 Questions to Book More Business
In a previous post, I shared my qualifying system. Very easy. Based on the 3 M's. Meeting, money, and motive. In order to find out whether a prospect has any or all of our 3 M's, we need to ask a series of qualifying questions. I call them my "10 Questions to Book...
Your Reputation is Your Badge of Honor in Business
I spent much of my childhood growing up in Pennsylvania. I always assumed I’d go to Penn State. When you live in PA, it was almost as prestigious as Harvard. Note ... was. Sad things happening there lately. You’ve heard the news. There are updates daily. And that will...