Lois Creamer Blog
Additional Revenue Streams
You know from earlier posts that I consider you to be much more than a speaker. I consider you to be in the intellectual property business. Meaning, we get paid when we deliver (in whatever way) what it is that we know. It's all about delivering your expertise. Your...
Using QR Codes for Profit!
It’s always a privilege to be asked to present at the National Speakers Association. Last July I did it for the seventh time. Each time I present, whether at a national meeting or a chapter of NSA, I try to make sure I’m bringing newer ideas that can be applied...
Do I Need a Book?
I’m constantly asked this question. You see it often on the NSA Facebook page. This post is geared more towards newer speakers. People just starting out in speaking asking for advice about a book – should they do one, do they need one and will it propel my speaking...
Why Should They Hire You? Position Yourself for Success
I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...
It’s Time to Celebrate! Your Target Market is Shrinking!
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give the...
Should You Allow Clients to Record Your Presentation?
Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do? You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of...
Let’s Have a Frank Conversation About Money Right Now
I did a post a while ago about money and it’s time to do another, more up to date post. I hear so many times when I talk to speakers the following, "I hate to talk about money!" My reply (and I’m only half-kidding), "Then you better get a different job. Perhaps...
How Important is a One-Sheet to Your Speaking Practice?
I get asked a lot about one-sheets. Usually, the question is "Aren’t they passé?" My reply is "You only need one if you want to work." I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can be used in a number of...
Does it Really Matter What You Call Your Presentations?
These terms are tossed around all of the time in the speaking business. Interesting thing is, there is not a single definition for any of them. Some consider a keynote to be 45 minutes, some 90. Some call a workshop a half-day affair while others may call that a...