Lois Creamer Blog
Should You Allow Clients to Record Your Presentation?
Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do? You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of...
Let’s Have a Frank Conversation About Money Right Now
I did a post a while ago about money and it’s time to do another, more up to date post. I hear so many times when I talk to speakers the following, "I hate to talk about money!" My reply (and I’m only half-kidding), "Then you better get a different job. Perhaps...
How Important is a One-Sheet to Your Speaking Practice?
I get asked a lot about one-sheets. Usually, the question is "Aren’t they passé?" My reply is "You only need one if you want to work." I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can be used in a number of...
Does it Really Matter What You Call Your Presentations?
These terms are tossed around all of the time in the speaking business. Interesting thing is, there is not a single definition for any of them. Some consider a keynote to be 45 minutes, some 90. Some call a workshop a half-day affair while others may call that a...
Speaking About Change Can Create Great Opportunities!
If you speak on the subject of change, leadership or teambuilding, there are all sorts of opportunities you may not have considered as a fit for your business. I tweeted this week about a pharmaceutical company merging with another. Anytime you see two companies...
Do You Struggle to Sell Yourself?
“I can sell anything to anyone, but I am just uncomfortable and find it hard to sell myself!” My initial response? Get into another line of work. And I’m only half kidding. I’m not trying to be rude, I’m merely a realist. In order to get speaking gigs, you are the one...
The Impact of Social Media on the Sales of Your Speaking Business
I remember a few short years ago telling a colleague “I hate Twitter. No offense, but I don’t care where you went for lunch!” Now you hear me say, “I love Twitter!” Why? Because I’ve gotten business directly from Twitter and you can too! I’m not here to say that...
Are You a Generalist or a Specialist in the Speaking Industry?
Being a generalist used to be a great thing! In fact, many newer speakers still think it’s a great thing. I hate to report the bad news, but that ship has sailed. The market is now seeking out experts. Speakers and consultants who go deep into one particular area...
Who is Really Responsible for Selling Your Services?
Wish I had a buck for every time I have seen this request on Facebook, LinkedIn, and Twitter. Also, this is the most common question I’m asked when with speakers. My reply is, “Of course you do!” It’s just not that easy. There are very few agents working with speakers...