Lois Creamer Blog
Do I Need a Book?
I’m constantly asked this question. You see it often on the NSA Facebook page. This post is geared more towards newer speakers. People just starting out in speaking asking for advice about a book – should they do one, do they need one and will it propel my speaking...
Why Should They Hire You? Position Yourself for Success
I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...
It’s Time to Celebrate! Your Target Market is Shrinking!
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give the...
Should You Allow Clients to Record Your Presentation?
Have you noticed that many times when you go to give a presentation or consult the client wants to film it? It’s happening more and more. What to do? You are in an intellectual property business, and you must do whatever you have to do to protect your ownership of...
Let’s Have a Frank Conversation About Money Right Now
I did a post a while ago about money and it’s time to do another, more up to date post. I hear so many times when I talk to speakers the following, "I hate to talk about money!" My reply (and I’m only half-kidding), "Then you better get a different job. Perhaps...
How Important is a One-Sheet to Your Speaking Practice?
I get asked a lot about one-sheets. Usually, the question is "Aren’t they passé?" My reply is "You only need one if you want to work." I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can be used in a number of...
Does it Really Matter What You Call Your Presentations?
These terms are tossed around all of the time in the speaking business. Interesting thing is, there is not a single definition for any of them. Some consider a keynote to be 45 minutes, some 90. Some call a workshop a half-day affair while others may call that a...
Speaking About Change Can Create Great Opportunities!
If you speak on the subject of change, leadership or teambuilding, there are all sorts of opportunities you may not have considered as a fit for your business. I tweeted this week about a pharmaceutical company merging with another. Anytime you see two companies...
Do You Struggle to Sell Yourself?
“I can sell anything to anyone, but I am just uncomfortable and find it hard to sell myself!” My initial response? Get into another line of work. And I’m only half kidding. I’m not trying to be rude, I’m merely a realist. In order to get speaking gigs, you are the one...