Lois Creamer Blog
What the Speaking Industry Will Look Like in 2018
The speaking industry, like others, is facing constant change. How you as a speaker can adapt to that change will dictate your success. Here are some things to be aware of. The Events Industry Council, Washington, D.C., has released the preliminary results from its...
Book More Business: Make Money Speaking – Get it Now!
“If you asked me to name the one person who could help you build a speaking business, only one person would come to mind, and that is Lois Creamer.” - Shep Hyken. CSP, CPAE This book is about the business of speaking. Specifically, it’s for those who are PAID (or want...
This is Not a Question That I Get Asked A Lot
The phone rang at 8:01 AM in my office a few months ago. A very familiar voice said, "It's time". I knew what she was talking about since we had been discussing the pros and cons of adding a staff person to assist her in her small business. I'm talking small …very...
Successful Client Follow Up Will Generate More Money
When I had surgery several years ago, part of my recovery included aftercare. It involved a visiting nurse coming every couple of days to check in and perform any procedures that needed to be done. It got me thinking .. Why don’t speakers offer the same thing?...
How to Market Yourself as a Professional Speaker
I'm flattered that Henry DeVries of Forbes.com featured me in the following article. Hope you find it helpful and here is the link to the original article: http://onforb.es/1LmI0d9 --- If you want to be a professional speaker you need to master the marketing-art of...
How to Successfully Sell Your Speech
The key to getting engagements on the calendar will be your ability to connect with those who actually book speakers. You can find them on the phone by calling, but social media is also a great way to seek out executives in companies. Perhaps send an email to connect...
Professional Speakers Shouldn’t “Speak From the Heart” – Scott McKain
I'm happy to offer a guest post by my friend and colleague Scott McKain. Take to heart his message! --- As another annual meeting of the National Speakers Association approaches, I’m reminded that this will be my thirty-second consecutive NSA convention. (I joined...
The Follow Up Thank You Call That Will Generate More Business
Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here are some things to cover. Here's the script: I wanted to call and say...
There is More to Value Than Just the Fee You are Paid
I just returned from doing a program for NSA-New England in Boston. What a terrific group! One of the questions posed was "How do you define value?" I had just said to the group that if a prospect can't afford your fee use these words... "If I could do that, what else...