I always say that we need to be the optimists in the room..We can’t control specific market forces, but we can control our responses. Here are some of the ways to frame doing exactly that. What I know for sure is that we need to sharpen our sales skills and SELL.
- Inflation-Aware Framing
“I understand budgets are tight—everyone’s watching the bottom line. That’s why investing in the right speaker matters now more than ever. I don’t just deliver content—I solve the challenges keeping you up at night, like maintaining performance during uncertainty and rising costs. My program will tie directly into your ROI.
- Strategic Value
“What I bring to your event isn’t just high content, it’s momentum. Momentum for your leaders, your sales teams, and your culture. And momentum protects your bottom line. My fee reflects real-world outcomes my clients see: improved morale, stronger retention, and better results.” Use your outcome statements and case studies here.
- Risk Comparison Approach
“If you’re hesitating over bringing me in, consider the cost of doing nothing. Turnover, disengagement, missed opportunities, those are far more expensive. What I deliver helps teams adapt, engage, and perform at a higher level despite economic pressure.” Make your case.
- Investment vs. Expense
“I always say that my work should be considered a catalyst. Whether you’re facing uncertainty, managing stress across your workforce, or planning for growth in a changing and challenging market, my strategies help teams show up strong.”
- Fee Flexibility without Discounting Value
“I offer several formats depending on what best fits your goals and budget: virtual programs, deep-dive sessions, or keynotes. I don’t believe in one-size-fits-all, and I never dilute value. Let’s design something that works for your team and your budget.” I always suggest you try adding something to your offer before discounting your fee.
Copyright 2025, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money, and monetize their message.
Check out the newest edition of her book, Book More Business: Make MORE Money Speaking available on Amazon: https://a.co/d/ci7yWxz
Reach her in the following ways: Lois@BookMoreBusiness.com
314-374-4007
For more information on Lois’s business, check out https://www.bookmorebusiness.com.
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