I’ve seen two speaker friends post on Facebook this week:
I spoke at a client’s event years ago and just got a booking request from someone in the audience!
That warm “ping” from an old audience member says two things:
1. You did something right on stage.
2. You have ripe opportunities in your pipeline. Here’s how to make more of those moments happen – on purpose.
Deliver a Memorable Experience
A great talk gets you the gig. A memorable talk brings you repeat business.(me)
• Storytelling Is Your Secret Weapon. Facts inform, stories connect. When you weave your expertise into vivid, relatable narratives, you stick in people’s minds.
• Leave ‘Em with a Hook. Close with a challenge, a question, or a call-to-action that sparks conversations long after the lights go up.
Stay Top of Mind—Without Being Salesy
Reaching out only when you “need to sell” feels transactional. Instead:
• Blog with Purpose. Publish short (500–800 words), clean posts that dive into one solid takeaway—think “3 Ways to Navigate Hybrid Events in 2025.”
• Leverage Multimedia. Share a podcast episode you hosted or that you guested on, or a two-minute video tip, with a quick note about why it matters to them.
• Social Engagement. Follow your past attendees on LinkedIn, Facebook, or Instagram. Comment on their milestones. A genuine “Congrats!” goes a long way.
Curate, Don’t Just Create
You don’t have to write everything yourself. Your audience values the resources you recommend:
“Hi Joe, I saw this Harvard Business Review article on emotional resilience and thought of your team.”
When you forward high-quality content (HBR, Inc., industry reports) with a brief, personalized note, you’re adding value and reinforcing your role as a trusted resource.
Automate Your Touchpoints
A simple e-mail drip, blog, or a monthly newsletter can keep your name landing in inboxes without you having to “remember” every contact. Consistency wins:
• Blog or Newsletter: Share one story, one tip, one resource.
• Quarterly Check-In: A calendar reminder to send a “Hey, how’s it going?” note or a link to something timely.
Keep Your Calendar Full
You’ve already done the heavy lifting by finding and qualifying prospects. Now it’s about nurturing those relationships.
• Be memorable on stage.
• Be helpful off stage.
• Be consistent in your follow-up.
Do that, and the next time someone from your audience pops into your inbox, it won’t be a happy accident. it’ll be exactly what you planned.
Copyright 2025, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money, and monetize their message.
Check out the newest edition of her book, Book More Business: Make MORE Money Speaking available on Amazon: https://a.co/d/ci7yWxz
Reach her in the following ways: Lois@BookMoreBusiness.com
314-374-4007
For more information on Lois’s business, check out https://www.bookmorebusiness.com.
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