by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Market Intelligence
Remember when “just Google it” solved everything? (It wasn’t that long ago.) Those days are over. Meeting professionals, event planners, and decision-makers are bypassing search results and turning directly to AI for answers. That shift is rewriting the rules of...
by Lois Creamer | Market Intelligence
If you’re a professional speaker, you’ve probably felt it: companies and associations are tightening belts. Whether it’s politics, inflation, or the economy (likely all three), uncertainty in the marketplace can show up as fewer bookings, slower decisions, or...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
I’ve seen two speaker friends post on Facebook this week: I spoke at a client’s event years ago and just got a booking request from someone in the audience! That warm “ping” from an old audience member says two things: 1. You did something right on stage. 2. You...
by Lois Creamer | The Business of Speaking: Get Paid to Speak
In a world where every conference room now doubles as a studio, speakers must treat recordings the same way authors guard their manuscripts. Why this matters even more in 2025 Recording is now assumed. With hybrid events now roughly 20% of total meetings and...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Market Intelligence
I always say that we need to be the optimists in the room..We can’t control specific market forces, but we can control our responses. Here are some of the ways to frame doing exactly that. What I know for sure is that we need to sharpen our sales skills and SELL....
