by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Market Intelligence
Remember when “just Google it” solved everything? (It wasn’t that long ago.) Those days are over. Meeting professionals, event planners, and decision-makers are bypassing search results and turning directly to AI for answers. That shift is rewriting the rules of...
by Lois Creamer | Market Intelligence
If you’re a professional speaker, you’ve probably felt it: companies and associations are tightening belts. Whether it’s politics, inflation, or the economy (likely all three), uncertainty in the marketplace can show up as fewer bookings, slower decisions, or...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Market Intelligence
I always say that we need to be the optimists in the room..We can’t control specific market forces, but we can control our responses. Here are some of the ways to frame doing exactly that. What I know for sure is that we need to sharpen our sales skills and SELL....
by Lois Creamer | Market Intelligence
I just read the Northstar Meetings Group and Cvent Survey on the latest in meeting intelligence. Here is a summary, aided by using ChatGPT. 📊 Meetings Feeling the Impact—Economy Leads the List Over 60% of planners say their meetings have been impacted in the past two...
by Lois Creamer | Market Intelligence
The speaking industry is changing, and if you’re a speaker, consultant, or expert, you need to know what’s happening behind the scenes. We’re seeing a wave of disruption driven by economic shifts, audience demands, and political sensitivities. But...
by Lois Creamer | Market Intelligence
This yearly report is always interesting as it helps us look into the crystal ball regarding the meetings industry. I’ll put the entire report in the comments, but here’s my summary, including challenges and opportunities and what you need to know. 340 Event...
