by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Market Intelligence
I always say that we need to be the optimists in the room..We can’t control specific market forces, but we can control our responses. Here are some of the ways to frame doing exactly that. What I know for sure is that we need to sharpen our sales skills and SELL....
by Lois Creamer | Market Intelligence
I just read the Northstar Meetings Group and Cvent Survey on the latest in meeting intelligence. Here is a summary, aided by using ChatGPT. 📊 Meetings Feeling the Impact—Economy Leads the List Over 60% of planners say their meetings have been impacted in the past two...
by Lois Creamer | Market Intelligence
The speaking industry is changing, and if you’re a speaker, consultant, or expert, you need to know what’s happening behind the scenes. We’re seeing a wave of disruption driven by economic shifts, audience demands, and political sensitivities. But...
by Lois Creamer | Market Intelligence
This yearly report is always interesting as it helps us look into the crystal ball regarding the meetings industry. I’ll put the entire report in the comments, but here’s my summary, including challenges and opportunities and what you need to know. 340 Event...
by Lois Creamer | Market Intelligence
We know that budgets are a huge consideration in planning meetings. Knowland reports that secondary markets led the traditional “Top 25” markets in January 2024. For example – the highest growth city in the Top 25, Nashville, was up 16%, while the secondary market,...
by Lois Creamer | Market Intelligence
Jennifer Best of the AAE Speakers Bureau recently published an excellent article in Forbes outlining some great things we need to know going into 2024. I’ll summarize here. Note: where you see quotes, I’m directly quoting from the article. Meeting trends: 1....
