What it’s Like to Work with the Commander of NATO… Are You a Subject Matter Expert!

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak | 2 comments

As a speaker, you must be able to answer the question, “What makes you a subject matter expert on your topic of choice? Where did you get your expertise, experience, ability to relate, knowledge and hands-on experience in this area?” It won’t surprise you to know that...

Want to be a Motivational Speaker?

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak | 9 comments

As you can imagine, I get approached by many who want to investigate speaking as a career. In fact, I created a product, From Go to Pro: How to Get Started in Speaking just for these people. It gives the real skinny on what you need, what you’ll experience and quite...

Target Marketing: Everyone is Not Interested in You

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau | 8 comments

I remember an old joke about a woman who went to a seafood restaurant. She needed to “powder her face” (good lord, how old am I?), and went to find the women’s restroom. What she encountered were two doors. One labeled “Lobsters” another “Clams”. You can take it...

Do You Want to Know Why I Turned Down a New York Publishing House

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak | 46 comments

Writing a book is something that I’ve wanted to do for a long time. When I started my business I created a manual. I pulled it a few years ago because it was out of date. I spoke at the NSA 2011 convention in Anaheim. Great group! Talked to lots of people after the...

Be Efficient in Selling Your Presentations: The 3-Ms

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak, Working with a Speaker Bureau

In order for this post to be most meaningful, you need to read the previous post on speaking services. That post discussed how to approach, who to approach, what to say when you approach and more. I’m going to share my qualifying system in this post. In order to...