Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here are some things to cover. Here’s the script:

  • I wanted to call and say thanks again for bringing me in. It was a privilege to work with such great people!
  • I also wanted to make sure the feedback you heard was as positive as what I heard before I left.
  • If you could put some of that feedback in the form of a testimonial I would appreciate it! I’ll send you my LinkedIn address so you can write it in that platform.
  • I consider referrals to be the highest compliment. If you can think of anyone who could use my work, let me know.
  • Are you a member of an association or trade group? My message would be a good fit there. Can you help get me considered for a program at that meeting?
  • Do you think it would make sense (my phrase that pays!) to take a “next step” with me? To ensure that the information, tactics, and techniques I talked about are actually implemented? If you do, I’d love to discuss what that might look like. My clients tell me they feel this adds an element of accountability.

If you get voice mail let your contact know that you’ll be sending an email to ask for feedback on the event. Put the questions in an email and offer two times you are available to talk.

By “taking the next step” I mean this:

  • Perhaps you can do a webinar or a series of webinars, a Skype or Zoom with key leaders or sales managers that could be recorded and shared if some can’t make the meeting.
  • Buy books or recordings or other products you may have that support your message.
  • Write a series of customized blog posts.
  • Record a series of videos.
  • One on one consulting with key leaders.

I’m a big believer in leveraging each and every successful speech into discovering additional opportunities to work with the client. To go deeper than you ever could in a speech!

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! She can be reached in the following ways:

Lois@BookMoreBusiness.com
Twitter: @loiscreamer
Phone: 314.822.8225
Facebook: http://www.facebook.com/BookMoreBusiness
LinkedIn: http://www.linkedin.com/in/loiscreamer
For more information on Lois’ business check out http://www.bookmorebusiness.com as well as http://www.bookmorebusiness.tv!
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