by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Speakers Should Write, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak |
Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools available to us to either give value to clients via webinars or give the...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
I get asked a lot about one-sheets. Usually, the question is “Aren’t they passé?” My reply is “You only need one if you want to work.” I’m very serious about one-sheets and you should be too. They are still your primary marketing piece that can...
by Lois Creamer | Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
I should have written this post long ago. Oh well, better late than never! I see often on social media, and get asked constantly, “How can I get started speaking for money?” I’m going to assume you have a speech. If you don’t, get one! If you need help, seek it out....
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
Do You Have a Positioning Statement? Get One One of the most important things I do for my clients is to create what I call a “positioning statement”. It is not the definition of what you do; it is not an elevator speech. It is shorter. It should be under ten seconds!...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
As a speaker, you must be able to answer the question, “What makes you a subject matter expert on your topic of choice? Where did you get your expertise, experience, ability to relate, knowledge and hands-on experience in this area?” It won’t surprise you to know that...
by Lois Creamer | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, The Business of Speaking: Get Paid to Speak |
As you can imagine, I get approached by many who want to investigate speaking as a career. In fact, I created a product, From Go to Pro: How to Get Started in Speaking just for these people. It gives the real skinny on what you need, what you’ll experience and quite...
