Market Intelligence –  Insights on Speaker Selection and More

A speaking insight report from AAE Speakers Bureau reports the following trends. I’ve summarized it.

Rising Costs and Organizers’ Concerns:

  • Organizers worried about rising costs (no surprise here) and attendee numbers.
  • Meeting professionals may be more inclined to check out speakers in the city where the meeting will be held to hold down costs.

Themes and Topics:

  • Top themes include artificial intelligence, Belonging, DEI, wellness – especially mental health, corporate culture issues, and economics.
  • Speakers must be able to bridge gaps in divisive environments, focus on belonging, and address neurodiversity and accessibility.

AI as a Critical Tool:

  • Speakers will need to address impact of AI as well as it’s social implications

Driving Attendance:

  • Attendees are more selective than ever on what they attend due to work/life balance, budgets
  • Great communication and promotion a must to drive people to the meeting. Speakers need to help with pre-event publicity. Ask what your clients want!

Demand for Diverse Speakers and Virtual:

  • Organizers will advance DEI by booking diverse speakers. I feel strongly that we need to challenge groups to make sure their platforms reflect their audiences, their client bases.
  • Virtual offerings are down, but we may see a rise as budgets get tighter.

Indicators of Event Success:

  • Top indicators include attendance, survey responses, social media engagement. No real surprises here.


Copyright 2024, Lois Creamer, Book More Business. Lois works with professional speakers who want to book more business, make more money, and fully monetize their message.


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