by Lois Creamer | Grow Your Speaking Business: Sales and Marketing
Being a generalist used to be a great thing. Many newer speakers still think it’s a great thing. Now? It’s so last century. The market now wants experts, speakers, and consultants who go deep in one area instead of many. Decision makers wanting speakers who are...
by Lois Creamer | Market Intelligence
We know that budgets are a huge consideration in planning meetings. Knowland reports that secondary markets led the traditional “Top 25” markets in January 2024. For example – the highest growth city in the Top 25, Nashville, was up 16%, while the secondary market,...
by Lois Creamer | Lois Creamer's Blog
I recently wrote about employee engagement. Gallup’s most recent survey on employee engagement found, “In 2023, employees in the U.S. continued to feel more detached from their employers, with less clear expectations, lower levels of satisfaction with their...
by Lois Creamer | Market Intelligence
Jennifer Best of the AAE Speakers Bureau recently published an excellent article in Forbes outlining some great things we need to know going into 2024. I’ll summarize here. Note: where you see quotes, I’m directly quoting from the article. Meeting trends: 1....
by Lois Creamer | The Business of Speaking: Get Paid to Speak
As a consultant in the speaking industry for over 20 years, I’ve refrained from commenting on offers from others promising to help create a million-dollar speaking practice. However, after coming across numerous such offers during the holidays, I am compelled to...
