Professional Speakers Shouldn’t “Speak From the Heart” – Scott McKain

I’m happy to offer a guest post by my friend and colleague Scott McKain. Take to heart his message! — As another annual meeting of the National Speakers Association approaches, I’m reminded that this will be my thirty-second consecutive NSA convention. (I...

The Follow Up Thank You Call That Will Generate More Business

Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here are some things to cover. Here’s the script: I wanted to call...

There is More to Value Than Just the Fee You are Paid

I just returned from doing a program for NSA-New England in Boston. What a terrific group! One of the questions posed was “How do you define value?” I had just said to the group that if a prospect can’t afford your fee use these words…...

Why Should They Hire You? Position Yourself for Success

I think the most important thing you can do for your speaking/consulting business, or any business for that matter, is to position it well. And in doing so, you must be able to answer the question, “why hire me instead of someone else”? My approach with my clients has...