Covid may seem in the rear view mirror, but it’s still around. Many are worried about the economy. We’d be foolish to ignore inflation and recession. However, we’ve lived through, and survived covid, recessions and inflation before, and we’ll do it again.
According to the latest report by Knowland (meeting intelligence insights), there’s also good news to consider. Monthly US Meetings and Events Volume now beat 2019 levels. Optimistic news indeed! They report that, for example, the average number of attendees per event for November 2022 was up, as is space used for meetings.
Top 5 market growth areas:
- Las Vegas, NV
- San Juan, PR
- Fort Myers, FL
- Miami, FL
- Kauai Islands, HI
Corporate meetings continue to be the biggest players in this market uptick. It represents 53% of the meetings business. Currently, healthcare is the largest industry segment. Other areas of higher recovery rates include online retail, construction, sports entertainment, and transportation.
Further, Knowland indicates recovery has been consistently growing since summer. I’ve predicted a big year in national level association meetings in 2023. Encouraging news for sure.
Work to drive home the outcomes you can deliver to prospects and clients. Obstacles remain. Control what you can control. When you think of it, that’s a lot.
Copyright 2022, Lois Creamer, Book More Business. Lois works with professional speakers who want to book more business, make more money and fully monetize their intellectual property.
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