Professional Speakers Shouldn’t “Speak From the Heart” – Scott McKain

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Speakers Should Write, The Business of Speaking: Get Paid to Speak | 10 comments

I’m happy to offer a guest post by my friend and colleague Scott McKain. Take to heart his message! — As another annual meeting of the National Speakers Association approaches, I’m reminded that this will be my thirty-second consecutive NSA convention. (I...

The Follow Up Thank You Call That Will Generate More Business

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak | 12 comments

Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here are some things to cover. Here’s the script: I wanted to call...

There is More to Value Than Just the Fee You are Paid

by | Grow Your Speaking Business: Sales and Marketing, Lois Creamer's Blog, Positioning Statements for Professional Speakers, Speakers Should Write, Successful Speakers Sell Products, The Business of Speaking: Get Paid to Speak | 7 comments

I just returned from doing a program for NSA-New England in Boston. What a terrific group! One of the questions posed was “How do you define value?” I had just said to the group that if a prospect can’t afford your fee use these words…...