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Market Intelligence – Secondary Markets Rule for Meeting

Market Intelligence – Secondary Markets Rule for Meeting

by Lois Creamer | Market Intelligence

We know that budgets are a huge consideration in planning meetings. Knowland reports that secondary markets led the traditional “Top 25” markets in January 2024. For example – the highest growth city in the Top 25, Nashville, was up 16%, while the secondary market,...
Event Trends You Need to Know and a BIG AHA for DEI Speakers

Event Trends You Need to Know and a BIG AHA for DEI Speakers

by Lois Creamer | Market Intelligence

Jennifer Best of the AAE Speakers Bureau recently published an excellent article in Forbes outlining some great things we need to know going into 2024. I’ll summarize here. Note: where you see quotes, I’m directly quoting from the article. Meeting trends: 1....
Creating Our Circumstance

Creating Our Circumstance

by Lois Creamer | Lois Creamer's Blog, Market Intelligence

A couple of years ago, I wrote a post about emerging from the depths of a pandemic-induced shutdown and stepping into the exciting unknown. At that time, we all shared the feeling that we couldn’t always predict what lay ahead. It was an unusual realization to...
Looking to 2024 in the Meetings Industry

Looking to 2024 in the Meetings Industry

by Lois Creamer | Market Intelligence

It’s been a good year in our industry, and 2024 holds much promise! Here is my summary of a rather extensive report issued by AAE Speakers. Hottest topics: DEI inclusion Leadership Mental Health/Mindset Future of Work Corporate Culture Technology Their data suggests...
Looking to 2024 in the Meetings Industry

Meeting Intelligence – Trends That are Changing the Industry

by Lois Creamer | Market Intelligence

I gleaned some content from Cvent, an industry-leading meeting, events, hospitality technology provider, and others. Here are some meeting industry trends you need to know. Millennials are the decision-makers now (I was talking about this when presenting to NSA...
Optimism Continues in Meeting Industry

Optimism Continues in Meeting Industry

by Lois Creamer | Market Intelligence

Continued good news coming out of my intel sources on the industry. This summary is from the AAE Speakers Bureau. In-person events climb to near pre-pandemic levels. This bureau reports that 79% of bookings have been for in-person events, with only 21% virtual...
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